EU TTPA TRANSPARENCY NOTICE TEMPLATE
Τετάρτη, 22-Οκτ-2025 10:41
https://www.stradalex.eu/en/se_src_publ_leg_eur_jo/toc/leg_eur_jo_3_20250716/doc/ojeu_202501410
TRANSPARENCY NOTICE
1. The sponsor:
[either (a) Business NAME and, where different, the legal NAME, email address, postal address, and, where different, the place of establishment, and, where applicable, the relevant registration number of the legal entity or political campaign organisation without legal personality or (b) NAME and SURNAME, email address, and postal address, where made public, of the natural person.]
1 Instagram, Merrion Road, Dublin 4, D04 X2K5, Ireland — siepdisclaimers@meta.com
2. The entity ultimately controlling the sponsor:
[either (a) Business NAME and, where different, the legal NAME, email address, postal address, and, where different, the place of establishment of the legal entity or (b) NAME and SURNAME, email address, and postal address, where made public, of the natural person.]
2 Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland — siepdisclaimers@meta.com
3. The entity paying for the political advertisement:
[either (a) Business NAME and, where different, the legal NAME, email address, postal address, and, where different, the place of establishment of the legal entity or (b) NAME and SURNAME, email address, and postal address, where made public, of the natural person.]
3 Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland — siepdisclaimers@meta.com
4. The period during which the political advertisement is intended to be published, delivered or disseminated:
[From start date to end date.]
4 October 20, 2025 to November 23, 2025
5. The aggregated amounts and the aggregated value of other benefits received by the providers of political advertising services for the political advertisement:
[Total figure and currency.]
5 Digital Video 10,950; Print 5×9,285 Euros
6. The aggregated amounts and the aggregated value of other benefits received by the providers of political advertising services for the political advertising campaign:
[Total figure and currency.]
6 Total: 57,375 Euros
7. Information on the origin of the amounts and other benefits received by the providers of political advertising services:
[Public and/or private and EU and/or non-EU.]
7 Private, EU
8. The methodology used for the calculation of the aggregated amounts and the aggregated value of other benefits received by the providers of political advertising services for the political advertisement, and where applicable, the political advertising campaign:
[How the amounts and the in-kind benefits received by each relevant service provider were identified and aggregated.]
8
-
Digital: Upon campaign completion, value is calculated by CPM
-
Print: Set amount per insertion by number of insertions / Flat rate
9. The political advertisement is linked to:
[title, level and date of the election] or [title of the initiative and the level of the legislative or regulatory process.]
9 EU Member State considerations for a common majority age for access to online services.
10. Webpage link(s) on official information about the modalities for participation in the election or referendum linked to the political advertisement:
10 n/a
11. Links to the European repository for online political advertisements:
11 n/a
12. How to notify possibly non-compliant political advertisements:
[Information on the mechanism for notifying possibly non-compliant political advertisements laid down in Article 15(1) of Regulation (EU) 2024/900.]
13. A previous publication of the political advertisement or of an earlier version of it has been suspended or discontinued due to an infringement of Regulation (EU) 2024/900:
13 No
USE OF TARGETING and/or AD-DELIVERY TECHNIQUES
No personal data will be processed by the Sponsor for this political advertisement based on the processing of personal data.
14. The political advertisement has been subject to targeting techniques and/or ad-delivery techniques based on the use of personal data:
14 No use of personal data
15. Information about the targeting and/or ad-delivery techniques used:
(a) Analytical techniques used:
Video oustream served through mp4 video attached to doubleverify 1×1 tags video player
(b) The specific group(s) of recipients targeted:
Users that entered Capital.gr and ForbesGreece.gr during the period of the campaign
(c) Categories of personal data used:
No personal data of users were used
(d) Targeting goals, mechanisms and logic:
Targeting logic is to evenly distribute the impressions agreed on the duration of the campaign with reaching the KPI of high Viewability in order to bring maximum awareness
(e) Use of artificial intelligence systems:
No use of artificial intelligence
(f) Period of dissemination:
October 10, 2025 – November 23, 2025
(g) Number of views:
1,291,310 impressions on A’ burst (24/9–9/10/25) and the rest of impressions are to be delivered in B’ burst (20/10–23/11/25)
(h) Number of engagements (clicks, likes, comments):
3,731 clicks on the video
(i) Internal policy link:
Even daily delivery of impressions agreed with the agency in the specific duration of campaign
(j) Other relevant information:
N/A
16. Effective means supporting individuals to exercise their data protection rights under Regulation (EU) 2016/679 (General Data Protection Regulation):
(a) Identity and contact details of the controller(s):
[either (a) Business NAME and, where different, the legal NAME, email address, postal address, and, where different, the place of establishment of the legal entity or (b) NAME and SURNAME, email address, and, where made public, postal address of the natural person.]
(b) Reference to the right to withdraw consent:
[Webpage link to interface of the controller providing for easy and user-friendly possibility to withdraw the consent for political advertising]
(c) Link to interface allowing the exercise of rights under Regulation (EU) 2016/679:
[webpage link]
(d) Link to information provided pursuant to Regulation (EU) 2016/679:
[webpage link]